---
title: "Inside BreachRx: A Product Deep Dive with Matt Hartley"
description: Join Matt Hartley and Daniel Miessler for a BreachRx product deep dive on AI-powered incident response, cybersecurity playbooks, SOPs, and breach readiness.
image: https://info.breachrx.com/hubfs/Inside%20BreachRx_%20Product%20Deep%20Dive.png
---

[![BreachRx Logo-FullColor](https://info.breachrx.com/hs-fs/hubfs/BreachRx%20Logo-FullColor.png?width=2127&height=315&name=BreachRx%20Logo-FullColor.png "BreachRx Logo-FullColor")](https://www.breachrx.com/)

![Inside BreachRx\_ Product Deep Dive](https://info.breachrx.com/hs-fs/hubfs/Inside%20BreachRx_%20Product%20Deep%20Dive.png?width=1200&height=400&name=Inside%20BreachRx_%20Product%20Deep%20Dive.png "Inside BreachRx_ Product Deep Dive")

# Inside BreachRx: A Product Deep Dive with Matt Hartley

When a cyber incident strikes, the last thing organizations need is confusion over what to do next. Yet many teams still rely on manual processes, institutional knowledge, and untested response plans when every second counts. As AI accelerates cyber threats, combining intelligent automation with clear, repeatable standard operating procedures (SOPs) is becoming essential to effective incident response.

In this video interview, BreachRx Co-Founder and Chief Product Officer Matt Hartley joins cybersecurity expert Daniel Miessler for a deep dive into how AI and structured playbooks can transform cyber incident preparedness. They explore the “whiteboard test” for identifying an organization’s top 10 threat scenarios, the growing AI arms race between attackers and defenders, and lessons from military operations on the importance of checklists and standardized procedures. The conversation also examines how AI agents could execute complex response workflows more consistently, helping organizations reduce chaos, preserve institutional knowledge, and respond with greater speed and confidence.

## Meet the speakers

![Dan Frye wBorder](https://info.breachrx.com/hs-fs/hubfs/Dan%20Frye%20wBorder.png?width=200&height=200&name=Dan%20Frye%20wBorder.png "Dan Frye wBorder")

**Dan Frye**  
VP of Product  
at BreachRx

## Get Started with BreachRx

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